Expertise

 
 

Social Media Strategist

Planning, organizing, and strategizing campaigns, promotions, and audience engagement across multiple channels.

Creating and designing original content, writing compelling copy, and organizing calendars.

Developing impactful, meaningful, and comprehensive social media experience that focuses on story-telling, education, growth, and audience loyalty.

In-depth knowledge of Instagram, LinkedIn, Facebook, Vimeo, Twitter, and Pinterest.

20% average engagement and follower increase

Tracks metrics to show audience engagement, growth, and strategist improvements.

Clients include the Harvard Art Museums Gift Shop (@harvardartmuseums_shop) and the Carpenter Center for the Visual Arts (@center_center_harvard)

Brand Designer and Developer

Clients include:

Conceptualized, developed, and executed original branding assets such as logos for website and social media, decorative icons, menu templates, color palette, typefaces, and custom brushes.

Creates on-brand templates for the Carpenter Center for the Visual Arts at Harvard University and manages current assets.

Graphic Designer

Designing consistent content that aligns with branding image, sparks curiosity, and promotes engagement.

Creating printed materials such as posters, way-finding signage, and programming booklets.

Digital materials include video title cards, webpage banners, and social media graphics.

Proficient in Adobe InDesign, Illustrator, and Photoshop to create easily sharable and printable graphics.

Internal Communications

Designs, formats, and writes copy for departmental events invitations to be shared internally and externally.

Compiles and develops accessible, training resources to be used by staff who interact with the public and use the POS system.

Researching a broad scope of technical or scholarly information and streamline it to be understandable and sharable.

Collaborates with staff from various levels to ensure content aligns with expectations and usability.

Researches and aligns internal policies and communications with Harvard’s university-wise policies.

Website Content Manager

Manages and updates the website for the Carpenter Center for the Visual Arts.

Maintains organization of website and branding assets such as photography and copy as well as archival database which include previous postings, migration assets, and communications calendar.

Increases website traffic by 25% and analyzes website tracking to best strategize user experience.

Aids in troubleshooting back-end issues and consults with internal staff on problem solving and accessibility solutions.

In-depth research and understanding of user experience and engagement, web accessibility best practices, call-to-action design, and user-center design.

Experience in CMS programs such as Squarespace, WordPress, Wix, and Craft.