Brand Designer & Strategist

Well Nice Wine Bar | Rosendale, NY

Owned and operated by husband-and-wife team Zoe Wilkins and Joe Barron.

Combining the elegance of French wines with the comfort of Eastern European dishes, the couple describes their space as “if your grandma ran a wine bar”.

The imagery takes influences from folk art, simplicity, feminine details, and the beauty in nature.

Brand kit includes:

  • Custom logos for signage and print

  • Smaller logos for social media

  • Color palette

  • Fonts

  • Guidelines on usage

  • Digitally-drawn icons

  • Custom brushes

  • Menu designs