Opened by a husband-and-wife team, Well Nice combines the elegance of French wines with the comfort of Eastern European dishes. Self-described as “if your grandma owned a wine bar.” Inspired by folk art, romance, and nature, this bar serves the local Upstate New York and larger wine and food communities.

Branding includes: Custom logos for signage, print, and social media, color palette, fonts, guidelines, digitally-drawn icons, custom brushes, and menu designs.